Web Design
Joy
I redesigned and rebranded an existing website for an energy drink company.
Year :
2026
Industry :
Beverage Industry
Client :
Joy Energy Drink
Project Duration :
1 week
Problem :
The Joy Energy Drink website was difficult to use and poorly structured, making it hard for users to quickly find the information they needed. Instead of focusing on the product experience, it was heavily centered around listing ingredients—something users rarely remember or care about in detail.
Energy drinks are sold through feeling, energy, and identity, not just composition. However, the website failed to communicate that emotional impact. It didn’t highlight the brand’s strengths, personality, or potential, and instead felt generic and low-quality.
As a result, the website weakened the brand’s perception rather than strengthening it, missing the opportunity to connect with customers and drive engagement.
Solution :
I decided to create a culture and soul for the Joy Energy Drink brand. From the beginning, I wanted to shape it not just as a product, but as a feeling—summer memories, fun moments, friends gathering, and the energy of being alive. Because that is what the brand truly stands for, it was just never expressed properly.
The hero section became the first place where I brought this feeling to life, with a strong focus on emotion and the product itself. Instead of leading with technical details, I made sure people immediately understood what Joy represents.
Next, I focused on the stores and the community behind Joy. I showcased real people who actively use the drink and highlighted how fun and exciting it is to be connected with them. Joy already had so many fun experiences, events, and gifts for people, so I prioritized showing all of that to build a strong sense of community.
After that, I focused on what Joy actually is—its taste, its personality, and why someone would choose it over other energy drinks. Finally, I made the experience more practical by making it easier for customers to order Joy at home and connect with the brand directly.
More Projects
Web Design
Joy
I redesigned and rebranded an existing website for an energy drink company.
Year :
2026
Industry :
Beverage Industry
Client :
Joy Energy Drink
Project Duration :
1 week
Problem :
The Joy Energy Drink website was difficult to use and poorly structured, making it hard for users to quickly find the information they needed. Instead of focusing on the product experience, it was heavily centered around listing ingredients—something users rarely remember or care about in detail.
Energy drinks are sold through feeling, energy, and identity, not just composition. However, the website failed to communicate that emotional impact. It didn’t highlight the brand’s strengths, personality, or potential, and instead felt generic and low-quality.
As a result, the website weakened the brand’s perception rather than strengthening it, missing the opportunity to connect with customers and drive engagement.
Solution :
I decided to create a culture and soul for the Joy Energy Drink brand. From the beginning, I wanted to shape it not just as a product, but as a feeling—summer memories, fun moments, friends gathering, and the energy of being alive. Because that is what the brand truly stands for, it was just never expressed properly.
The hero section became the first place where I brought this feeling to life, with a strong focus on emotion and the product itself. Instead of leading with technical details, I made sure people immediately understood what Joy represents.
Next, I focused on the stores and the community behind Joy. I showcased real people who actively use the drink and highlighted how fun and exciting it is to be connected with them. Joy already had so many fun experiences, events, and gifts for people, so I prioritized showing all of that to build a strong sense of community.
After that, I focused on what Joy actually is—its taste, its personality, and why someone would choose it over other energy drinks. Finally, I made the experience more practical by making it easier for customers to order Joy at home and connect with the brand directly.
More Projects
Web Design
Joy
I redesigned and rebranded an existing website for an energy drink company.
Year :
2026
Industry :
Beverage Industry
Client :
Joy Energy Drink
Project Duration :
1 week
Problem :
The Joy Energy Drink website was difficult to use and poorly structured, making it hard for users to quickly find the information they needed. Instead of focusing on the product experience, it was heavily centered around listing ingredients—something users rarely remember or care about in detail.
Energy drinks are sold through feeling, energy, and identity, not just composition. However, the website failed to communicate that emotional impact. It didn’t highlight the brand’s strengths, personality, or potential, and instead felt generic and low-quality.
As a result, the website weakened the brand’s perception rather than strengthening it, missing the opportunity to connect with customers and drive engagement.
Solution :
I decided to create a culture and soul for the Joy Energy Drink brand. From the beginning, I wanted to shape it not just as a product, but as a feeling—summer memories, fun moments, friends gathering, and the energy of being alive. Because that is what the brand truly stands for, it was just never expressed properly.
The hero section became the first place where I brought this feeling to life, with a strong focus on emotion and the product itself. Instead of leading with technical details, I made sure people immediately understood what Joy represents.
Next, I focused on the stores and the community behind Joy. I showcased real people who actively use the drink and highlighted how fun and exciting it is to be connected with them. Joy already had so many fun experiences, events, and gifts for people, so I prioritized showing all of that to build a strong sense of community.
After that, I focused on what Joy actually is—its taste, its personality, and why someone would choose it over other energy drinks. Finally, I made the experience more practical by making it easier for customers to order Joy at home and connect with the brand directly.